5 Typography Horrors

If you work with a professional graphic designer in some capacity, you’ve heard them fixating over fonts, spacing and more. What they are fixating over is known as the concept of typography. For those of you who have never heard the term before, typography is defined as the art or procedure of arranging printed letters […]


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Are You the Creative Or the Client? Either Way, You’ll Make Mistakes.

Some entrepreneurs claim to be naturally creative, while others avoid the concept of creativity altogether. Whether you enjoy the creative lifestyle or run far, far away from it, you will need to face it head on in order to create a brand, logo and marketing materials for your business.  As a business owner, you have […]


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5 Cover Photo Examples to Help Your Facebook Page Succeed

Facebook Pages are a great way for businesses to extend their branding strategy to social media and the online world. From connecting with customers to tracking analytics and engagement, it is a significant online marketing tool for businesses of all sizes. However, many businesses forget that design plays a large role in the success of […]


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Redesign Your Boring Business Card and Never Be Forgotten

Networking is a key part of being a professional or entrepreneur in any industry. Without this practice, our businesses would not grow and our careers would be stagnant. As you enter a room of business professionals, you cannot help but feel excited to meet new people and make strides in your career. However, you can’t […]


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9 Tips for a Better Business Card

Ah the trusty old business card. That tiny piece of paper that will forever be needed by people in business everywhere. It’s been a mainstay in business for as long as anyone can possibly remember and that’s not going to change anytime soon. Unfortunately considering the impact it can make on a business far too […]


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Branding Your Business with Color

It’s not something we often think about but when it comes to branding but color plays a subtle but also very important role. The important thing to remember about color is that more is not necessarily better. Consider some of the best known brands in the world. Coke a Cola focuses on red and white […]


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What Does Your Logo Say?

The company logo is something you should have, probably have, and probably take for granted. But it is the foundation of your branding efforts. It’s what your customers are going to remember after they walk out the door. With Nike you remember the swoosh, with Coke I remember red, and with Apple computer people remember […]


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The Importance of Small Business Branding

Typically when we think of branding we think of large companies with well known brands such as Coke, Pepsi, Nike, Google, Best Buy, Walmart, and hundreds of other big brands throughout the world. Large businesses have spent millions of dollars telling people who they are and building their brand. The thing is, the importance of […]


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