Marketing on Facebook: How to Maximize Your Efforts

You know your business needs to be on Facebook and other social media channels in order to connect with your customers. Social media provides small business owners with a wide variety of benefits, from increased customer reach through advertising to encouraging consumer conversations and reviews. In order maximize your efforts on the popular social media […]


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7 Social Media Blunders That Will Make You Scream 

We’ve all seen social media fails. With the freedom that social media provides to users, it is all too easy to royally mess up online. From unfortunate spelling errors to embarrassing family photos, there are far too many opportunities for individuals and businesses to ruin their reputation online via social media.  For Halloween, we’ve compiled […]


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Social Media Ad Targeting – Creepy or Incredibly Beneficial?

Take a quick scroll through any of your social media channels. Amongst the never-ending feed of dramatic statuses, pictures of food with vintage filters, cute animals and viral videos, you’ll find advertisements directly targeted to you. Targeting your ads on social media is no longer a mystery. Instead, brands now have more information about their […]


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From Small Biz to Big Whiz in a Few Clicks

You’ve started your dream business and are in full start-up mode. Now all you have to do is market your product or service. Budgets are limited and it’s imperative to make a mark and make it soon. You’re a lucky entrepreneur – you live in the age of Facebook. Talk to the world If you […]


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What does the 2014 Internet Trends Report Mean for Small Businesses?

Mary Meeker, an Internet analyst and investor at Kleiner Perkins, recently presented her 2014 Internet Trends Report at the Code Conference on May 28, 2014. Much of the presented data related to social trends and Internet usage statistics, and the changing and lasting affect these trends will have on our world. At first glance, it […]


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Pinterest is Rolling Out Promoted Pins for Advertisers

Pinterest, the latest social media darling has decided to start making money. Just like other social media outlets such as Facebook and Twitter, Pinterest will be adding promoted pins to both its search results and feeds. Right now they’re  just in the initial test stage, but the potential for both Pinterest and advertisers is huge. […]


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Is Advertising on Facebook a Good Investment?

The great thing about the internet is that it is loaded with options for small businesses to advertise and attract new customers. The downside is that it is loaded with options for small businesses to advertise and attract new business. The point being is that as with most forms of advertising there can be too […]


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