5 Typography Horrors

If you work with a professional graphic designer in some capacity, you’ve heard them fixating over fonts, spacing and more. What they are fixating over is known as the concept of typography. For those of you who have never heard the term before, typography is defined as the art or procedure of arranging printed letters […]


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So You Want a Cheap and Quick Logo Design? Nice Try.

Your business needs a logo and brand. It’s that simple. You know it. I know it. The entire world knows it. However, the process involved in creating that logo and solid branding strategy is not so simple. Professional graphic designers spend hundreds upon hundreds of hours creating numerous design possibilities for a single logo, meeting […]


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5 Cover Photo Examples to Help Your Facebook Page Succeed

Facebook Pages are a great way for businesses to extend their branding strategy to social media and the online world. From connecting with customers to tracking analytics and engagement, it is a significant online marketing tool for businesses of all sizes. However, many businesses forget that design plays a large role in the success of […]


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Redesign Your Boring Business Card and Never Be Forgotten

Networking is a key part of being a professional or entrepreneur in any industry. Without this practice, our businesses would not grow and our careers would be stagnant. As you enter a room of business professionals, you cannot help but feel excited to meet new people and make strides in your career. However, you can’t […]


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7 Ways To Promote Your Business Using Print

You’ve probably heard that ‘print is dead’. Don’t listen to that nonsense! Print is alive and well, so long as you use it correctly. As a tangible marketing material, it’s actually more engaging and credible than the annoying pop-up online advertisement that your customers click out of immediately. Print materials can be used in numerous […]


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3 Reasons to Prioritize Your Website Design and Content

From being an extension of your branding strategy to providing your existing and future customers with crucial information, your website is essential to the success of your business. Ask yourself: Does my website accurately portray the products, services, and values or my business through the design and content? Is my website up to date with […]


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Community Involvement + WOM = Brand Exposure

One of the most affordable ways to generate brand exposure for your small business is to get involved within your local community. The old saying goes, “If a customer has a good experience with your business, they will tell 3 people. If a customer has a bad experience, they will tell 10 people”. Through community […]


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Branding Your Small Business: A Beginner’s Guide

So, you’ve created a fool proof business plan, gained the necessary capital from investors and other sources, purchased a strategic business location, and compiled a cohesive team of professionals. It’s finally time to launch your business! Right? Sorry, not yet. You’re missing one key component of a successful small business – a strong brand. Without […]


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How to Build Brand Loyalty at the Local Level

Are you loyal to a specific brand? Brands such as Apple, Microsoft, Coca-Cola, Disney, and Starbucks have built a massive following of brand loyal customers throughout the years. These customers are not just fans of the products and services; they are also fans of the brand itself. Without brand loyalty, these companies would simply be […]


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The Importance of the About Us Page and How to Improve Yours

Nearly all websites have an “About Us” page of sorts. Typically, this particular web page provides visitors with a snapshot of your company, your employees, and your culture. Do you realize just how important and influential this page is? From impacting the sales process, to having a direct effect on your business reputation, it all […]


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