One Large Rejection With a Side of Why – The Rise and Fall of the McWhopper

Let’s Talk About Burgers, Folks Whenever two of the biggest and most recognizable brands on the planet interact in any way, the world takes notice. In some instances, co-branding can result in terrific products that stick around, such as: Apple and Nike developing the Nike+ system Betty Crocker and Hershey’s making sure everyone has the […]


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A $46,000 Logo. A Frustrated State. An Unfortunate Situation.

Tennessee residents are frustrated over the new state logo designed by Nashville agency, GS&F. However, the simplistic red, white and blue logo with the state abbreviation is not the main focus of the uproar. It’s the price tag — a $46,000 price tag to be exact. Local news station, WSMV, broke the story on May 20, […]


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Don’t Be Fooled — Rebranding is NOT Easy

By now, I hope you’ve heard about Microsoft’s new logo for Edge — the new and improved replacement for Internet Explorer. If you haven’t, see below. You’re welcome. Moving on… It looks a bit familiar, no? That’s because it’s a refreshed Internet Explorer logo. Upon discovering the Microsoft Edge logo, the technology and design world […]


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Think Before You Brand

Before you draft vague taglines and create sub-par logos in Microsoft Paint, take a beat and think. Every day, you are bombarded with an ungodly amount of brands through content, commercials, billboards — everything. Everything and everyone seems to have a brand these days. I mean, even people’s pets have brands. In today’s technology driven […]


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5 Typography Horrors

If you work with a professional graphic designer in some capacity, you’ve heard them fixating over fonts, spacing and more. What they are fixating over is known as the concept of typography. For those of you who have never heard the term before, typography is defined as the art or procedure of arranging printed letters […]


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Are You the Creative Or the Client? Either Way, You’ll Make Mistakes.

Some entrepreneurs claim to be naturally creative, while others avoid the concept of creativity altogether. Whether you enjoy the creative lifestyle or run far, far away from it, you will need to face it head on in order to create a brand, logo and marketing materials for your business.  As a business owner, you have […]


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So You Want a Cheap and Quick Logo Design? Nice Try.

Your business needs a logo and brand. It’s that simple. You know it. I know it. The entire world knows it. However, the process involved in creating that logo and solid branding strategy is not so simple. Professional graphic designers spend hundreds upon hundreds of hours creating numerous design possibilities for a single logo, meeting […]


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5 Cover Photo Examples to Help Your Facebook Page Succeed

Facebook Pages are a great way for businesses to extend their branding strategy to social media and the online world. From connecting with customers to tracking analytics and engagement, it is a significant online marketing tool for businesses of all sizes. However, many businesses forget that design plays a large role in the success of […]


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Redesign Your Boring Business Card and Never Be Forgotten

Networking is a key part of being a professional or entrepreneur in any industry. Without this practice, our businesses would not grow and our careers would be stagnant. As you enter a room of business professionals, you cannot help but feel excited to meet new people and make strides in your career. However, you can’t […]


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7 Ways To Promote Your Business Using Print

You’ve probably heard that ‘print is dead’. Don’t listen to that nonsense! Print is alive and well, so long as you use it correctly. As a tangible marketing material, it’s actually more engaging and credible than the annoying pop-up online advertisement that your customers click out of immediately. Print materials can be used in numerous […]


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