Written by intern Rhiannon Gilbert
Solopreneurs have been around for a long time, but now they’re really on the rise thanks to the internet. If you’re unfamiliar with the term, you should know that there is a big difference in solopreneurs and entrepreneurs working alone. Entrepreneurs start out alone, but their goal in the long run is to hire employees, delegate tasks, and sometimes even look for a buyout from a larger company. Solopreneurs, on the other hand, are really a one-man band. They are their business, and they plan on keeping it that way for awhile, so it goes without saying that most solopreneurs conduct their own marketing efforts, too. But what if outsourcing those efforts to a marketing agency could really make those small businesses explode? Of course, we think so, and if you’re a solopreneur whose business is just beginning or has hit a plateau, we hope you’ll consider it, too. Here’s why.
The Solopreneuring World is Competitive
Most solopreneurs are freelancers and independent contractors. In the past, it was easy to find work by simply reaching out to businesses and offering your services. Having an online portfolio and a professional Facebook page was enough to really make you stand out. Now, it’s expected for every working professional to have that same online presence and more. Add to it that the popularity of solopreneurship is growing and more businesses are hiring on contract rather than full-time, and you’ve got a recipe for #solopreneurstruggles.
Successful solopreneurs have to build a strong brand across multiple platforms in order to stand out among the masses, but that can be an overwhelming responsibility, especially if you have to teach yourself the tools of the branding trade while doing all your other work, too. Marketing agencies can get you exactly where you want to be in a short amount of time.
Marketing Agencies = More Time and Expert Resources for You
One of the most important reasons for small businesses to hire marketing agencies is the expertise they bring to the table. Agencies have years of collective experience in areas that solopreneurs have to care about in order to be really successful, like SEO, original website design, and blogging. They also save solopreneurs a remarkable amount of time in the long run. Just like any other business that receives outside marketing services, you can benefit from having a team behind you creating amazing content while you just do your work. (So that blog you never have time to update? Agencies can keep you on a regular schedule with expertly crafted posts so your readers don’t go anywhere while you’re out pounding the pavement!)
An Entire Team for the Price of (Less Than) One
Entrepreneurs always keep a hiring eye on the future, hoping to turn enough of a profit to bring on their first employees. In time, they may even hire an in-house marketing strategist. If you’re a solopreneur, you don’t plan to hire any other employees. But that means the marketing responsibility will always fall on you. Hiring a marketing agency, even for a short time, is an investment that will go with you for the rest of your career, long after you’ve finished making payments. Plus, it’s going to be way cheaper than hiring even one person. You’re getting a whole team of experts for the price of less than one employee!
Marketing Agencies Add Another Dimension
When you hire a digital marketing agency, you’re getting more than just great content. This is an opportunity to bring a team of professionals into the inner circle of your one-person business. They will want to know your story, your philosophies, the things that motivate you and make you so attached to your business. With this information, they can find new ways to reach your audience. They can find ways to reach new audiences for you, and most importantly, they can help you build strong online trust with those audiences, enhancing your overall digital business experience.
They Give You Freedom To Experiment
Doing multiple jobs with one brain can get hectic, and some of your clearest goals may get blurry when you have a lot of ideas but aren’t sure if you should make them a permanent part of your brand. When you’re relying on an outside team to do your marketing, you don’t have to worry about getting in your own way. In other words, you’re free to throw ideas around and try new things with your business that won’t cloud the judgment of your marketers or change their current tasks in any way unless you tell them you want to implement the new idea into your marketing efforts.
You may still find yourself asking “I’m just one person –– do I really need more than social media and a website?” If you want your business to take off in extraordinary ways, the answer is yes. If you’re worried about the cost, just remember that marketing will always be half the work, especially in the internet age. If a marketing team has got your back, you’ll attract more clients, make more money, and spend much more time just focusing on doing the work you love.