The Learning Center
AKA... The Blog
AKA... The Blog
So you’ve decided you need a new website. Excellent! You’ve taken the first step (of many) towards improving the online presence of your company.
But where do you begin?
With a strategy.
Every phenomenal website begins with a strategy that considers and incorporates:
We know there’s a world of web design options for business owners and professionals to choose from. Unfortunately, these options are not created equally. What may appear as a no-brainer deal for your new website might actually come with some awful repercussions.
Before choosing one over the other, make sure you understand what’s involved with each potential option.
Weebly. Wix. Godaddy. Web.com. You’ve heard of these online website builders and you’ve seen their commercials, too. Their goal is to convince you to build a website using their platform because it’s so easy to “get your business online fast”.
Here’s what I’m not a fan of. These companies charge you per month for the entire life of your website, and you have to do all of the work yourself. From writing the content to wrestling with a ‘drag and drop’ design/development system, you are paying someone else and completing the work. A bit backward, don’t you think?
On top of this, a template design won’t take into consideration your individual marketing goals or planned strategy. Why would you purchase a website only to do all of the work and not have it align with your objectives?
Should you decide that an online, drag and drop website builder is the best option for your business, be sure to keep in mind the following points:
While some website designers freelance as their main job, the majority of freelancers have a full-time job on top of their freelance projects. This means they complete their freelance work during their “off hours”. If your business operates on a 9-5 schedule, you have to communicate and work on your website when the freelancer has availability. This can mean weekends, nights, early mornings, or weird, sporadic bits of time.
With freelancers, you also need to consider their experience. Many freelancers are experts in only one area of the website design process. While they may be phenomenal at website design, you still need to find people to help you write the website content and build the site. That means either two more freelancers under your watch or an entirely different solution.
If a freelancer is your best option, be sure to consider:
Another option you have is to partner with an agency that specializes in website design. Website design agencies have employees who specialize in one particular area of the process and collaborate with others to create a website that achieves all of your particular goals. Meaning you have multiple highly talented and skilled professionals working on your website with the intent of helping you drive results online.
Of course, this comes with a larger price tag. Depending on the agency you use, you’ll have different prices and packages available to you. For instance, some agencies will have a one-time fee while others have packages with additional fees. You’ll find pricing anywhere from $1,000 to $30,000 depending on your particular web design needs, the pricing plans available from that agency, and where the company is located.
When working with an agency, always be quick to respond and highly specific with your feedback. By doing so, you ensure that you receive your website on time and exactly how you desire.
Always keep in mind the following when dealing with a website design agency:
Obviously, you have a lot to weigh when it comes to your website design options. Our team is here to help you find the website design solution that fits your budget, time constraints, and needs.