Have you noticed that some of the business pages you manage or follow on Facebook have changed once again? On June 5th, all business pages will be receiving this new design treatment. Are you and your small business prepared for the change?
The New Design
Many existing business pages already have been converted to this new ‘streamlined’ look based on popularity, number of likes and other factors. If your particular page does not have the new look just yet, do not worry. Within the coming week, you should be converted over to the new look. If you have not seen the brand new Facebook design for business pages, take a look below.
Clearly, the cover photo dimensions have been revamped and the distribution and organization of content and business information has shifted.
Social Media Content and Business Information Changes
Facebook has stated that the purpose of the business page redesign is to provide users with a streamlined design that will make it easier for users to find the tools they need. The most notable changes are the right-hand, single column news feed and shift of business information to the left-hand column. When you share information and content with your fans, it will show up on the right side of your page. Any apps you employ, comments or reviews you receive from users/customers, and updated business information will be placed in the left side of your page.
Businesses should take this opportunity to ensure that their business information is up to date. If your customers need to contact you or a potential client is searching for your location, they will look to your business page for that information.
In addition, with the change in application display, try to design simple, yet eye-catching, app icons for your business page. Your cover photo size will change too, so be ready to design a brand new cover photo for your page or simply rework the existing photo.
To ensure that your Facebook page is ready for the big switch, use this downloadable Facebook design template courtesy of the social media team at Titan Web Marketing Solutions. Download the 2014 Facebook Cover Template from Titan Web Marketing Solutions
Page Management and Insight Changes
Are you concerned about how the page administration properties and management will change? Don’t worry, all of your Facebook tools will still be available. In fact, the new design provides page administrators, managers and content creators with easier access to the multiple analytics tools. Whether you need valuable insights regarding your latest Facebook ad, or you need to keep up with the activity on your page, all of your information is readily accessible with the new change to Facebook Business Pages.
With so many options available to Page Managers, you’ll have the resources you need to have a high-performing Facebook page for your small business. If you need assistance managing your Facebook page, the team at Titan Web Marketing Solutions can take care of posting, Facebook ads, photo needs, management and more. Call us today to learn more about our social media services.