Running a small business is not easy.
All of you brave souls out there who decided to start your own small business already know this, of course.
The amount of, for lack of a better word, “stuff” you find yourself dealing with after starting your own small business is absolutely staggering. Forms, permits, applications and approvals pile up faster than emails in your junk folder and there never seems to be any relief on the horizon.
When it comes to marketing, however, there is a way to ease your burden and create a small amount of breathing room.
Every business needs marketing; there is just simply no way around it. No matter which type or degree of marketing your business needs, you still need it.
“But Why?“ you might ask, shaking your head at the thought of having to fight another stranger claiming they can “double your leads” in 30 days.
Well, simply put…
Please don’t let the imposters steer you wrong – digital marketing does work (when done correctly).
Marketing is an invaluable tool for your small business, no matter what industry you are in.
Understanding why you need it begins with understanding what it is, and the truth is that marketing can mean different things to different people.
There is no “one-size-fits-all” solution for every business, though. Marketing in itself is a broad and complex process or series of processes. Some business, such as restaurants and boutique stores, require more social media marketing while others mainly benefit from SEO and search engine marketing, like roofers and landscapers.
Since every business is different, they receive different marketing services. It is the job of the digital marketing agency to determine the best solution for your particular business, which could be one or more of the following:
- Identity Development
- Website Design
- Search Marketing
- Social Media Marketing
- Email Marketing
Time Is Money > Money Is Good > Time Is Good?
As a small business owner you have to ask yourself: where is my time best spent?
You hardly have enough time to fill current orders or respond to customers as it is. Can you really afford to spend the hours it takes to play around with a free website builder, stay on hold to get hosting problems figured out, or sit on Facebook every single day to upload posts and monitor your page?
An efficient and effective digital marketing strategy is planned out and executed in a timely manner. It also requires multiple hours, both in preparation and execution.
It’s easy to think that it doesn’t take much to handle your own digital marketing, and in reality, it can be done.
However, in order for it to be done effectively, you will have to put in a significant amount of time.
Time that you probably don’t have.
How Can Digital Marketing Help You?
As mentioned before, digital marketing agencies are here to find the best way to help your small business. After a marketing agency finds out what could best help your business, they actually do it.
Are you a new pizza joint looking to outrank the established places in the search rankings? A digital marketing agency knows how to get you there.
Maybe you’re a landscaper that just started irrigation services and you want former clients to know. A successful marketing campaign can reach them.
A digital marketing agency helps you by providing expertise. The point is to allow an agency to offer their proficiency in their industry so that you can put your expertise in your industry to use and provide your service to those who need it.
Keep in mind: a digital marketing agency stays in business by helping other businesses stay in business. If digital marketing didn’t actually work, I wouldn’t be sitting here in this office composing this blog post.A digital marketing agency stays in business by helping other businesses stay in business.
You Need What They Know (And Vice Versa)
Small businesses and marketing agencies were made for each other. It’s not all about one side or the other.
The relationship formed between a small business and a digital marketing agency is meant to be symbiotic.
- You need what they know – Digital marketing expertise.
- They need what you know – Everything about your business.
Without marketing agencies, small businesses would have a much harder time getting found and positioning themselves in the correct market.
Without small businesses, marketing agencies wouldn’t have customers.
Tell Us Your Story, And We’ll Make Sure the Right People See It
You chose to start your business for a reason. A proper digital marketing strategy will communicate your business’s story to the right people.
In reality, an agency can’t actually “promise more leads” or “guarantee quadrupled sales” – that’s just unfeasible.
What they can offer is a service that will get your business out there and in front of consumers who are interested in what you have to offer.
Their expertise can be your secret weapon.
Are You Ready for the Next Level?
If you are ready for a digital marketing strategy, we are ready to help.
Contact Titan Web Marketing Solutions today to learn what your business needs to reach the next level.