Express Mow

Express Mow is a mowing and landscaping business servicing Tennessee and Florida. By working with local subcontractors, they are able to to provide homeowners with reasonably priced lawn care services with professional results. From mowing to spring cleaning, they work to make any yard look beautiful.

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Express Mow is a mowing and landscaping business servicing Tennessee and Florida. By working with local subcontractors, they are able to to provide homeowners with reasonably priced lawn care services with professional results. From mowing to spring cleaning, they work to make any yard look beautiful.

Challenge

Express Mow came to us looking for a company they could rely on to help them grow their business. Having struggled with getting good results from a previous company they’d worked with, they knew they wanted a company that would communicate well and often, while valuing their success as top priority.


Solution

Website – In order to attract more customers, we suggested establishing a solid online presence through a professional website. As a service-oriented business, Express Mow needed a website that was easy to navigate, made requesting services easy, and showed off their work to establish trust. By focusing on those services and prompting website visitors to request a quote rather than make a commitment of hiring them, the website was able to produce the leads they needed to grow their business.

Pay Per Click Advertising

Following the website design, Express Mow returned to us with the need for driving more leads to their website. Since building up their organic search ranking would take time, we suggested they try a pay per click (ppc) campaign that would get immediate results. Using Google AdWords, we created a ppc campaign targeting those in Tennessee and Florida searching for lawn care services. By figuring what did and didn’t work, we were able to work with them to make the campaign a success.

Results

With a beautiful website, Express Mow was able to impress customers and establish some credibility within their service areas to attract homeowners to entrust their landscapes to them. The website combined with the efforts of the ppc campaign has resulted in at least doubling their number of closed leads in the last year alone.