When it comes to converting an audience, nothing can make or break your online business quite like landing pages. They’re your strongest asset in crossing the finish line to conversions, but if they aren’t done properly, they can cause potential customers to change their minds and look elsewhere at the last minute. Landing pages look […]
Written by intern Rhiannon Gilbert We know that building your own personal brand is important, but what if you could benefit from someone else’s personal brand, too? That’s the whole idea behind influencer marketing, a tactic where companies traditionally use a popular celebrity to promote their product or brand. Of course, most brands aren’t multi-million […]
Written by intern Rhiannon Gilbert When I scroll through my inbox, I see emails from a variety of businesses: design companies, independent photographers, non-profit organizations and academic groups, just to name a few. Nine times out of 10, I read the content of these emails, and I never unsubscribe. In most cases, I’ve actually subscribed […]
If you are on Google Chrome, pause what you are doing right now to look at the URL of this page. See the green lock that says “secure”? It may be easy to overlook and appear unimportant, but the reality is that lock may be more powerful than you think. So why is it there? […]
We’ve told you before how companies can end up making social media fails. If not, you should definitely check those out in the link, as they’re sure to provide you some laughs. While you may never experience a social blunder as awful as any of those examples, chances are you may make a mistake at […]
“Responsive” is probably a term you’ve heard thrown around quite a bit when it comes to website design. While you’ve most likely heard it, are you actually familiar with what it means for a website to be responsive? Are there certain boxes a responsive website has to check off or is responsiveness a sliding scale? […]
Sometimes the right idea for a marketing campaign just resonates with viewers due to cleverness, humor, or its uplifting message. These campaigns will often make a splash on TV, but in the age of the internet, they are able to create tidal waves. Here are five marketing campaigns that went viral with people still remembering […]
If you are looking for a definition of what types of marketing tactics are strictly inbound and which are outbound, you may not find one. As we’ve researched other “expert” opinions on the matter, we have discovered many gray areas on these tactics. The deciding factor seems to rest not in what the tactic is […]
Businesses have created brand positioning statements in order to shape the way their associated brands will be perceived. These statements have most likely gone through multiple drafts and revisions before being finalized, and they directly influence many of the brands we recognize on a daily basis. While those who’ve studied marketing can probably define what […]
Marketing is a tricky part of any business today. With each new generation that grows up and becomes a part of the consumer market, businesses must adapt their marketing strategies. Because of the rapid adaptations of technology, the way people consume and respond to marketing techniques has drastically changed from generation to generation. Marketing to […]