Titan Web Marketing Solutions Logo

What Exactly Does a Content Writer Do Each Day?

While I cannot speak for every agency or position, being a Content Writer at Titan Web Marketing Solutions means that every day is different, exciting, and most of all, fun.

Each day in the life of a Content Writer is truly one-of-a-kind. From writing a website to editing a video script, no two days are the same.

If you’ve ever wondered what a Content Writer does all day long, I’ve got your answer. Well, a brief, gif-filled answer. Disclaimer: tasks per day vary per agency, company, and amount of coffee or caffeinated beverage consumed.

Coffee

Content writers take their coffee seriously

I start each day with a sprint to the Keurig or French Press as soon as I walk through the door. As the sign on my desk says, “No Coffee. No Workee.”

Scheduling

I use a plethora of networks, applications, and tools to makes sure my work life isn’t too chaotic. First thing in the morning, I’ll make sure all of my calendars (including editorial), tasks, and social media posts are all scheduled and ready to go.

I Write. A Lot.

Professionally Written Website Content

As you can imagine, you will be doing a lot of writing as a Content Writer. (Woah, right?)

On any given day, I write at least one or more of the following types of content for our clients:

  • Blogs
  • Website Content
  • Social Media Posts
  • Infographics
  • Slideshare Content
  • Case Studies
  • White Papers
  • Print Materials
  • Internal Documents
  • Email Marketing Campaigns
  • Video Scripts
  • SEO Descriptions/Titles
  • Last Minute Random Projects
  • You Name It, I Write It

Not only do I write for over 40 local, regional and national clients in a week, I also write everything for Titan Web Marketing Solutions. (Obviously. I’m writing this blog post now…)

I’m always asked, “How long does it take to write –insert type of content here-?”

While I answer with a rough estimate, my answer is always unique to the client and scope of the project. Certain client projects take longer than others due to the nature of their needs and industry. 

With that said, one of my favorite aspects of this role is the fact that I’m not stuck writing the same thing every day. On any given day, I could write about wedding cakes, landscaping, legal defense, SEO, arcade games, dogs; the list goes on forever!

Editing

Content writers edit a lot of content

Another disclaimer: I’m not this mean when editing…unless I’m editing my own work!

I’m not a godsend. (Although, my dad’s name is Joseph and my mom’s name is Mary…but that’s a story for another day).

While I may be the go-to in-house writer, I cannot write everything perfectly the first time. In fact, this is the third draft of this blog post. The previous two were pure crap — trust me. 

I have a personal process for writing. It’s quite similar to Ann Handley’s process outlined in this amazing infographic! Part of that process includes lots and lots of editing.

Some prefer to edit their content on the computer. Personally, I rely on my trusty red pen to get the job done. I may look like a school teacher, but it helps me visualize my edits and errors.

Proofreading

Approving the final product of a project is a scary task — my task.

Whether someone is sending a print material off to the printer or is about to launch an entire campaign, I am responsible for ensuring that there are no errors whatsoever. While it’s a daunting task, it is the most critical responsibility I have. If I screw up, and no one else catches the error, a price will be paid. Specifically, the price of an entire print marketing order or PPC campaign.

Nerf Gun Wars

darts

Should you choose to join the team of terrific Titans, you will be subjected to frequent Nerf gun wars. It’s inevitable.

Coffee. Yes, Again.

yellow-coffee

No matter what I am doing, if I don’t have my liquid gold… the world will end.

Creative Conversations

Content writers collaborate with others on a daily basis

When we start a website design project, the Creative Director and I sit down with the new client to learn more about their business, discuss their goals, and discover their thoughts on the creative side.

While you may think that a Content Writer just writes all day, I can assure you that they do far more. Meeting with new and current clients is a large portion of the job requirement.

I meet with clients on a regular basis. We discuss items such as the results of their latest campaign and any upcoming blog topic ideas.

In addition to meeting with clients, I am also responsible for communicating with the client via email, a phone call, or their preferred method of communication. As a Content Writer, client communication is key.

Enjoying the Company of Office Pets

Yes, you read that right. 

At Titan Web Marketing Solutions, we allow employees to bring their pets into the office. I personally have a dog and a hedgehog who frequent the office often. Having pets in the office improves our overall creativity, productivity, and desire to take Instagram pictures of adorable puppies.

hog

hog-typing

“Hey! Can you…?”

paper-fiasco-desk

Writers hear this phrase all the time. No matter how it is manipulated, someone is always looking for your help. Why? Because, believe it or not, writing isn’t for everyone (crazy, I know). 

While you may feel like doing this:

paper-fiasco-spinning-chair

Remember, your exceptional writing talents are a great benefit to your coworkers and the overall success of the agency.

Coffee. Duh.

You see the trend, right?

The Inevitable Meeting

Writers dread meetings. It’s an interruption to our creative process and seems to last forever. At Titan Web Marketing Solutions, we do our best to keep the meetings to a minimum. Except of course for our weekly company meeting. Each week we all gather to discuss open projects, next steps, and any important company news such as hiring new individuals and when the next Chipotle lunch is.

No Day But Today

Excuse the Rent reference.

I’m often asked, “What is a typical day like?”, “What do you actually do as a Content Director”, and “So, do you really just write all day long?”

No day is ever the same. Sure, I’ll be writing for the same mediums (blogs, websites, etc.), but what I am writing changes from day to day.

I love my job. From the endless coffee to the Nerf gun battles, to the infinite amount of editing I have to complete, to dealing with eclectic creatives such as this one:

bryson-walking


Join the Conversation

Leave a Reply

Your email address will not be published. Required fields are marked *


*