Videos benefit every aspect of online marketing — from engaging users on social media to helping you improve your online search rankings through the use of phenomenal content.
Did you know that 90% of users say that seeing a product or service video is helpful in the decision process? No matter where or how you use your video, it can have a serious impact on your lead generation efforts.
You’ve been told your business needs to get in on the video trend. But what do you do if the thought of being on camera makes you seriously consider quitting your job? Isn’t that camera fright one of the reasons you didn’t pursue a career in television? Unfortunately, society’s short attention span has changed the […]
The amount of content we interact with in a single day is astronomical. Endless tweets, remarketing ads, blogs, white papers, and more are now part of our daily routine. Out of those types of content, which are we most likely to remember and interact with? Video. Video has the ability to capture our attention for […]
Much like traditional newspaper readers, those who click on online videos have about only a 10-second attention span, reports Forbes. After a minute, almost half of those who stuck around will move on as well. So, if you’re thinking of creating a viral video for your business, you better know what you’re doing. Your strategy […]