Social Media Ad Targeting – Creepy or Incredibly Beneficial?

Take a quick scroll through any of your social media channels. Amongst the never-ending feed of dramatic statuses, pictures of food with vintage filters, cute animals and viral videos, you’ll find advertisements directly targeted to you. Targeting your ads on social media is no longer a mystery. Instead, brands now have more information about their […]


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From Small Biz to Big Whiz in a Few Clicks

You’ve started your dream business and are in full start-up mode. Now all you have to do is market your product or service. Budgets are limited and it’s imperative to make a mark and make it soon. You’re a lucky entrepreneur – you live in the age of Facebook. Talk to the world If you […]


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5 Cover Photo Examples to Help Your Facebook Page Succeed

Facebook Pages are a great way for businesses to extend their branding strategy to social media and the online world. From connecting with customers to tracking analytics and engagement, it is a significant online marketing tool for businesses of all sizes. However, many businesses forget that design plays a large role in the success of […]


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Is Your Facebook Business Page Ready For the Next Design Change?

Have you noticed that some of the business pages you manage or follow on Facebook have changed once again? On June 5th, all business pages will be receiving this new design treatment. Are you and your small business prepared for the change? The New Design Many existing business pages already have been converted to this […]


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Improve Engagement with 5 Types of Captivating Content

Are you noticing a distinct lack of engagement from your online fan base? If you’re posting a multitude of Facebook posts, Tweets, or sharing on Google + with little to no results, it may be the type of content you are posting. Take a look at your most recent social media post or share. What […]


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Take Your Social Media Marketing Campaign Into the Future

Marc Landsberg, the founder and CEO of the Chicago-based social media and content strategy company Socialdeviant, thinks social media marketing won’t be around in 2020—at least, not in the way we see it now. Landsberg predicts on Social Media Week that social media marketing will become synonymous with content marketing, and using traditional marketing techniques […]


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Establishing the Human Connection in Social Media

Almost every small to large business has a Facebook page, Twitter handle, LinkedIn presence or Google+ page. But not every business social media page is successful. What determines success on social media? For some, they would say the number of followers. However, the vast majority would agree that a successful social media presence includes interaction […]


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Balancing Your Small Business Marketing Budget

In order to grow your small business, you must decide how to best utilize the marketing budget you have set aside. With the many marketing strategies available, you may be wondering which option or combination of marketing activities is the best choice for your small company? From online marketing to traditional tactics, you need to […]


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Your LinkedIn Profile: The Essentials

Congratulations, you’ve signed up for LinkedIn. You’ve taken the next step to launching or furthering your career. So, now what? LinkedIn is the premier professional social network for individuals in professional positions. It consists of executives, job seekers, recruiters, businesses and more. It is possible to become successful on the social network, but only if […]


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How to Respond When You’ve Messed Up on Social Media

Businesses today are taking advantage of the direct and indirect benefits from social media. Yet, sometimes these businesses and big brands can make mistakes. Company social media profiles are usually monitored and used by humans. With that said, unfortunately humans are known to make a few mistakes here and there. These errors can either make […]


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