Your Response on Social Media Could Make or Break You

Ah, the life of a social media manager. You work endlessly to elicit a tweet, a like, a repin or a comment from your audience. From morning until night you craft content targeted towards your audience, and strategically schedule content to publish on social media at the perfect time. While the work is tiresome and […]


Read More

3 Reasons Why Content Helps the Success of any Marketing Plan

No matter how much money you are spending on your marketing campaign, if you aren’t delivering quality content, you are wasting a precious resource: money.  Whether your marketing effort consists of a bare-bones Facebook page, or a full-fledged plan across all online mediums to build a globally established brand, content is essential to creating a […]


Read More

6 Social Media Resolutions You Can Accomplish This Year

The end of the year is the perfect time to review your social media resolutions and plan. Evaluating the success (or utter failure) of your social media plan requires more than counting the number of likes you received and comparing it to last year. What’s Your Goal? Before reviewing the results of your year in […]


Read More

Your Business Might Need To Break Up With Facebook

Yes, I said it. Some businesses do not have a need for a Facebook marketing plan. We have been programmed to think that all businesses must have a Facebook Business page and active advertising strategy in order to succeed online. The truth is, Facebook works wonders for some type of businesses, but not others. Don’t […]


Read More

Marketing on Facebook: How to Maximize Your Efforts

You know your business needs to be on Facebook and other social media channels in order to connect with your customers. Social media provides small business owners with a wide variety of benefits, from increased customer reach through advertising to encouraging consumer conversations and reviews. In order maximize your efforts on the popular social media […]


Read More

7 Social Media Blunders That Will Make You Scream 

We’ve all seen social media fails. With the freedom that social media provides to users, it is all too easy to royally mess up online. From unfortunate spelling errors to embarrassing family photos, there are far too many opportunities for individuals and businesses to ruin their reputation online via social media.  For Halloween, we’ve compiled […]


Read More

The 5 Step Plan to Using Pinterest for Small Business

Why is Pinterest such a hot topic for businesses lately? It might have something to do with the mass amount of traffic it can send to your website, the ability to communicate and engage with fans, and the opportunity to extend your brand online. Dependent upon the nature of your small business, you can potentially […]


Read More

4 Ways to Use Your Company Blog to Drive Leads and Boost Sales

Digital marketing budgets will rise 10 percent this year, with content marketing techniques such as blogging consuming the second-largest percentage of expenditures, behind digital advertising. Blogging is the highest-priority content marketing task for one in four marketing agencies, according to a HubSpot report, and marketers who emphasize blogging are 13 times more likely to see […]


Read More

Social Media Ad Targeting – Creepy or Incredibly Beneficial?

Take a quick scroll through any of your social media channels. Amongst the never-ending feed of dramatic statuses, pictures of food with vintage filters, cute animals and viral videos, you’ll find advertisements directly targeted to you. Targeting your ads on social media is no longer a mystery. Instead, brands now have more information about their […]


Read More

Tell Your Brand’s Story With 4 Imagery Ideas

With the rise of Instagram and Pinterest, it should come as no surprise that visual content receives the most engagement in comparison to other types of content. As an agency, it can be a bit mind-boggling when a client informs us that they were not using imagery to engage their audience. Simple text posts are […]


Read More