Your Business Might Need To Break Up With Facebook

Yes, I said it. Some businesses do not have a need for a Facebook marketing plan. We have been programmed to think that all businesses must have a Facebook Business page and active advertising strategy in order to succeed online. The truth is, Facebook works wonders for some type of businesses, but not others. Don’t […]


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Marketing on Facebook: How to Maximize Your Efforts

You know your business needs to be on Facebook and other social media channels in order to connect with your customers. Social media provides small business owners with a wide variety of benefits, from increased customer reach through advertising to encouraging consumer conversations and reviews. In order maximize your efforts on the popular social media […]


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7 Social Media Blunders That Will Make You Scream 

We’ve all seen social media fails. With the freedom that social media provides to users, it is all too easy to royally mess up online. From unfortunate spelling errors to embarrassing family photos, there are far too many opportunities for individuals and businesses to ruin their reputation online via social media.  For Halloween, we’ve compiled […]


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Social Media Ad Targeting – Creepy or Incredibly Beneficial?

Take a quick scroll through any of your social media channels. Amongst the never-ending feed of dramatic statuses, pictures of food with vintage filters, cute animals and viral videos, you’ll find advertisements directly targeted to you. Targeting your ads on social media is no longer a mystery. Instead, brands now have more information about their […]


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Tell Your Brand’s Story With 4 Imagery Ideas

With the rise of Instagram and Pinterest, it should come as no surprise that visual content receives the most engagement in comparison to other types of content. As an agency, it can be a bit mind-boggling when a client informs us that they were not using imagery to engage their audience. Simple text posts are […]


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From Small Biz to Big Whiz in a Few Clicks

You’ve started your dream business and are in full start-up mode. Now all you have to do is market your product or service. Budgets are limited and it’s imperative to make a mark and make it soon. You’re a lucky entrepreneur – you live in the age of Facebook. Talk to the world If you […]


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Use Social Media to Target and Engage Customers

Social media provides several avenues to connect with customers and potential customers. Most businesses, particularly those that are brand-based and provide a particular product or service, use Facebook and LinkedIn. A few others to consider let you use video clips and photographs to demonstrate and illustrate what you do as well. Don’t feel obligated to […]


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Online Reputation Management: Why You Need It and What To Avoid

Have you ever done a quick Google search for yourself? What shows up? That ugly arrest from years ago or your carefully planned website, social media channels and other relevant information? Let me rephrase that: what information would you rather show up in the search results? Online reputation management (ORM) involves creating, fixing and monitoring […]


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5 Cover Photo Examples to Help Your Facebook Page Succeed

Facebook Pages are a great way for businesses to extend their branding strategy to social media and the online world. From connecting with customers to tracking analytics and engagement, it is a significant online marketing tool for businesses of all sizes. However, many businesses forget that design plays a large role in the success of […]


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Is Your Facebook Business Page Ready For the Next Design Change?

Have you noticed that some of the business pages you manage or follow on Facebook have changed once again? On June 5th, all business pages will be receiving this new design treatment. Are you and your small business prepared for the change? The New Design Many existing business pages already have been converted to this […]


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