Pay per click ads might be more expensive over time, but they are the quickest way of putting you ahead of your competitors in the search results. Our search marketing team is certified by Google and Bing, so you can rest assured that we know how to implement a PPC campaign that will generate leads for your business.
Before your campaign even starts, our search marketing team will research your keyword goals for the locations you want to target. We will ensure your money isn’t spent on wasted clicks from irrelevant, low-converting keywords or users outside of your area.
PPC isn’t about just who to target and where; it’s also about well-designed landing pages. Once your ads are clicked on, you will need a landing page that is to-the-point and stylized to your brand. This will increase your ads’ conversion rates.
Our team will continue to monitor how your ads are performing once they are launched. We’ll make any necessary modifications to your campaign to ensure your ads are being served efficiently. The ultimate goal is to generate quality leads, so that ads pay for themselves and then some! Once your PPC campaign is profitable, we will continually optimize your campaign for even better performance over time.
Pay Per Click Advertising provides business owners with leads who are invested in either purchasing or learning more about your product or service. To do so, your search marketing team will complete the following:
PPC and SEO strategies both will drive traffic to your website. But depending on your goals, one may be a better option for your business or even a combination of the two. So which is better for you to implement? Take a look at the benefits and uses of each before you waste advertising dollars on […]
If you need help with Google AdWords in order to achieve a return on investment (ROI), then you’ve come to the right place. While managing a successful Adwords campaign can be tricky, there are many things you can do as a business owner to make sure your pay-per-click (PPC) campaign is bringing in revenue. An […]
Google currently leads the search engine world with 71.11% of the global market share. Bing is the second leader with 10.65% of the market share followed by Baidu (8.73%) and then Yahoo! (7.52%). Unless you're targeting internet users in China, you needn’t concern yourself with Baidu, and you might even consider forgetting about Bing and […]