Those potential leads all have smartphones, tablets, and laptops and search day in and day out for information, entertainment, and most importantly — businesses.
Google’s algorithm specifically pulls local information based off of the searcher’s current location. This local information is presented in the form of a map listing. If you don’t show up on that map listing, good luck getting the attention of your audience.
Regardless of the technology you use, search engines provide local results based off of your location and IP address. You need to guarantee that your business shows up in those vital local results and brings leads to your store and website.
It’s not enough to just claim your listing, you need to guarantee it contains the following items:
As the bread and butter of search marketing, our team works diligently to place these keywords/phrases strategically throughout your website. From the content read by potential leads, to the back-end technical data, you can have confidence that your website contains the keywords that will help you rank higher within your local community.
We make sure your business can be found locally, which includes submitting your business information to popular directories including Manta, Superpages, Whitepages, and more. This ensures that your company is visible across the entire Internet and is able to drive leads directly to your website.
Every month, you’ll speak and/or meet with our local search marketing team to discuss the results of your campaign and the steps needed to improve your rate of leads and ranking. With local search marketing, we tend to see valuable results within 3-6 months (dependent upon industry, goals, and location).
Everyone knows the basics of SEO and if you don’t, well, they aren’t hard to find. So if everyone knows or can easily learn the basics, how do businesses improve their rankings on search engines when every competitor is using the same strategies? They hire a local SEO expert. Luckily for you, we have five […]Read More
There is a difference between using a keyword effectively and using it misleadingly by stuffing. Just to clarify, keyword stuffing is having blocks of text that list the names of cities that page is trying to rank for and overusing a keyword for the sake of increasing keyword density (the total number of words divided […]Read More
What is RankBrain? To better understand what it is, we’ll first pose the question: Why do we need it? Google has always relied on humans to refine search queries. Programs and software help, but down the line queries always land on human eyes. Google employees create synonym lists, known as stemming lists, so Google knows […]Read More