Open your phone or laptop and go straight to a search engine. These search results don’t happen sporadically. Those at the top are actively executing search marketing tactics designed to improve their rankings and direct leads right to specific pages on their website. The longer you wait to start your search marketing strategy, the farther down the ranks you’ll fall.
Whether you can’t wait to be at the top of the search results or you’re looking to drive leads and sales for a certain product or service, pay per click advertising is the search tactic for you. Using a monthly advertising budget, our team of Certified Google Adwords specialists will lead potential buyers directly to your website.
Looking to increase total in-store sales and your rank on popular search engines? Local search marketing tactics are designed to ensure that your website is seen by customers and prospects who are searching for businesses within your region. To capitalize on this tactic, your business needs to be on the map!
Business owners interested in driving leads from all over the country need to implement a national search marketing campaign. This strategy leverages exceptional content, proper website structure, and additional tactics to help rank a website higher for a specific industry or frequently searched keywords and phrases.
Could you figure out search marketing on your own? Absolutely. However, to elicit results in the form of ROI and a steady stream of interested buyers, you have to devote hours upon hours each week to optimizing your website, creating unique content that drives readers to your site, properly claiming listings, adjusting your PPC ads and budgets, and so much more.
Luckily for business owners like you, that’s what we do for a living! Partnering with an agency that’s certified by Google and Bing is a smart investment.
PPC and SEO strategies both will drive traffic to your website. But depending on your goals, one may be a better option for your business or even a combination of the two. So which is better for you to implement? Take a look at the benefits and uses of each before you waste advertising dollars on […]
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Robots.txt is an often misunderstood tool that can play an important part in SEO. Because of this, it is not something to be ignored. Here we will go over what exactly Robots.txt is, what it does, and how to use it properly. What is Robots.txt and What Does it do? Robots.txt is a basic text […]