Every brand identity starts with a logo. Contrary to popular belief, a logo is more than a few words, symbols and a splash of color. An exceptional logo should portray what your business does, resonate with your intended audience, and evoke a specific feeling — a feeling of trust.
It’s not enough to just look great. Anyone can create a logo using an online generator. We hunker down and identify how to best represent your company and attract a specific audience who have the best chance of converting into paying customers.
After hours of brainstorming, communication, and sketching, we provide you with multiple logo concepts to choose from. Select your favorite and we’ll get to work refining our design.
You won’t find our team disappearing at the final hour or dragging our feet. We deliver the logo you love on time and in every file format you could possibly need.
Your brand is one of the most important aspects of your business, which is why you need a brand strategy to succeed. You may choose to ignore your brand, but your customers will form it for you—probably for the worse. Branding sets you apart from your competitors and is what brings customers to you over […]
What Constitutes a Brand? A brand makes up a product’s name and look underneath an overarching company. Although many brands are actually a part of the same umbrella company, they differentiate themselves with their visions, the messages they deliver, the products they sell, their target markets, and sets of brand values. Defining Brand Value A […]
Marketing experts balk at people who use the words branding and marketing interchangeably. James Heaton, one of these experts, wrote that a person at a financial institute said: “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.” And […]