Every brand identity starts with a logo. Contrary to popular belief, a logo is more than a few words, symbols and a splash of color. An exceptional logo should portray what your business does, resonate with your intended audience, and evoke a specific feeling — a feeling of trust.
It’s not enough to just look great. Anyone can create a logo using an online generator. We hunker down and identify how to best represent your company and attract a specific audience who have the best chance of converting into paying customers.
After hours of brainstorming, communication, and sketching, we provide you with multiple logo concepts to choose from. Select your favorite and we’ll get to work refining our design.
You won’t find our team disappearing at the final hour or dragging our feet. We deliver the logo you love on time and in every file format you could possibly need.
It’s a common misconception that your brand is your logo. Or your logo is your identity. While all three are similar, they each actually have different roles and play off of each other. Since these three aspects are so easily confused, here is an explanation of each in reference to Coca-Cola to make the differences […]
I can draw phenomenal stick figures. I’m talking award winning stick figures, if a stick figure drawing contest existed. This feat does not make me a designer. Similarly, understanding how to string together a sentence using a laptop or traditional pen and paper does not make one a writer. Designers and non-designers collaborate on a […]
Tennessee residents are frustrated over the new state logo designed by Nashville agency, GS&F. However, the simplistic red, white and blue logo with the state abbreviation is not the main focus of the uproar. It’s the price tag — a $46,000 price tag to be exact. Local news station, WSMV, broke the story on May 20, […]