Every business should outline a budget for online video marketing. Why? Videos have a value of 1.8 million words per minute, says Dr. James McQuivey of Forrester Research. According to Video Brewery, that’s the equivalent to writing 3,600 web pages. Furthermore, Forrester found that it’s 50 times easier to rank on the first page of Google with video than with text-based content. Don’t miss out on the extraordinary power of video content and start integrating it into your marketing strategy today.
Why Use Video Marketing?
A study conducted by comScore found that 83 percent of the U.S. Internet audience view videos. Combining visuals with sound is the ultimate way to advertise and not just because there’s a high amount of people watching. The reasons behind video watching are also crucial to video marketing. Videos are less invasive and more well-received because individuals are typically choosing to watch. A potential customer might watch one of your business videos to gain more information on the company, learn about your products or services or simply hear what you have to say.
Creating Video Content
Deciding to use video in your marketing is only the first step. Creating video content is a hurdle of its own. Fortunately, there are services and programs available online that don’t cost a small fortune and make it simple for amateurs to create amazing videos. Shutterstock, for example, offers unique stock video footage that can be used in marketing videos. Stock footage saves you money and time since you won’t have to hire actors or schedule time to film. Additionally, free programs like YouTube Editor allows you to add annotations and transcripts to create SEO-friendly video, comments American Express.
Conceiving a video idea can seem daunting. Make it easier by filming what your audience wants to know. For example, Warby Parker, an American brand of prescription eyeglasses and sunglasses, responds to client questions on Twitter via videos. This interaction is more personal and useful to consumers than a text-based conversation. Nevertheless, don’t think your videos have to be serious all the time. Get creative and integrate your brand with fun, “just because” videos, like many companies did with the Gangnam Style craze.
Sharing Videos Online
Once you have content, start sharing online. Cover all of your bases by uploading a video to YouTube, placing it on the company website, sending it out in email campaigns, and distributing your video on all social networks the company uses, including Facebook, Twitter, LinkedIn, and Google +. Keep in mind that some videos might be better suited for certain platforms. A longer video will do great on YouTube while a short 2-3 minute video is ideal for Facebook or Pinterest. Although sharing online is great, don’t forget to bring video content along to trade shows or when meeting prospective clients—your video might be exactly what you need to win your company a new client.
Capture your company’s story with a high-definition video produced by Titan Web Marketing Solutions. You take care of running your business and we’ll take care of the script writing, filming, producing and more. Call our office today at 615-890-3600 to learn more about our video production services.