The Artful Doughnut

The Artful Doughnut is a made-to-order doughnut shop with a new way to sell cake doughnuts. Rather than provide a set menu of doughnuts, The Artful Doughnut allows the customer creativity and freedom in choosing from a list of unique glazes and toppings. And unlike other small doughnut shops, they’ll keep making doughnuts throughout the afternoon.

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The Artful Doughnut


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The Artful Doughnut is a made-to-order doughnut shop with a new way to sell cake doughnuts. Rather than provide a set menu of doughnuts, The Artful Doughnut allows the customer creativity and freedom in choosing from a list of unique glazes and toppings. And unlike other small doughnut shops, they’ll keep making doughnuts throughout the afternoon.

Challenge


The owner of The Artful Doughnut originally came to Titan with just one brilliant idea: to create a fun, make-your-own doughnut shop here in Murfreesboro, TN. Having been inspired by a different doughnut shop while on vacation, the owner decided Murfreesboro needed a similar experience. After telling us her vision, goals, and audience, our team at Titan sat down to create a strategy as unique as her doughnut shop.
As just a mere plan still being materialized, The Artful Doughnut had no existing brand, logo, website, or social media presence. Especially for a small business starting out, those things are crucial to success by spreading awareness and bringing customers in. It was our task to set all those things into motion.


The Artful Doughnut knew they wanted to target kids, parents, adults, and college students. Their competitive advantage to other doughnut shops is that they are the only shop that lets people choose exactly what they want on their doughnuts. And unlike other small doughnut shops, they continue to make doughnuts throughout the day. People don’t have to choose from either frozen product or what’s been sitting there since 4 in the morning.


Solution


Our Solution for The Artful Doughnut was simple. Since it was a new business, we had fun helping them create their brand and logo as well as spreading the word about them through a website and social media advertising.


Titan Web Marketing Solutions proposed and executed the following tactics:


• Logo Design – We assigned this task to our designer Bryson who naturally loves to draw food.

• Website Design – Using the owner’s favorite colors and wish for a fun vibe, we created a website with the appearance and function they needed.

• Social Media Advertisements – These are just a matter of showing the right audience exactly what they want to see and hear.


Logo Design


The Artful Doughnut wanted a bright, fun, kid-friendly atmosphere to their brand. They gave us a couple directions they liked based on others in the doughnut industry but ultimately told us to have a lot of fun creating their logo. And we did!

Website Design


In order to help people find out about them, The Artful Doughnut needed a website. This would include everything someone would need to know about them to become interested as well as a menu of glazes and toppings to either order from or look at before visiting the actual shop.
Along with function, we gave them the bright, fun atmosphere on their website they wanted for their brand.
In order to help people find out about them, The Artful Doughnut needed a website. This would include everything someone would need to know about them to become interested as well as a menu of glazes and toppings to either order from or look at before visiting the actual shop.
Along with function, we gave them the bright, fun atmosphere on their website they wanted for their brand.


Social Media Advertising


Once we had built up their brand, logo, and website, it was time to start spreading the word about them. The best strategy: social media advertising. Being the mastermind behind her own social media, the owner of The Artful doughnut added Titan to her social media toolbox in October 2016. While she and a helper continue to post regularly to her Facebook page, Titan took care of boosting posts and creating ads for them.


As with any new business, The Artful Doughnut needed to spread awareness to the community and bring in as many customers as possible. To do this, we suggested they take advantage of the following types of Facebook methods:


Page Like Ads – would be seen by their target audience to prompt them to like The Artful Doughnut’s Facebook page. The more page likes they received, the more people would see their posts and share them to spread awareness.

Boosted Events – promote an event that typically involves some kind of discount such as a BOGO or percentage off. They are typically targeted toward a specific audience.




Local Awareness Ads – show people the Artful Doughnut is closer than they realize. It’s purpose is to target those in the area and let them know The Artful Doughnut exists as well as tell them why they should care.

Boosted Posts – target certain groups of people, such as engaged women for wedding-themed doughnuts or sports fans for sports-related doughnuts.




Results



Since coming to us, The Artful Doughnut has been a pleasure to work with. They now have a great website people can visit to place orders and see what the shop is all about, as well as fun Facebook posts and ads that keep the customers engaged and coming in. While we are sure the deliciousness of The Artful Doughnut’s fresh doughnuts can speak for itself, we are proud to help promote them to our community.

Here is an example of one Facebook post we created that got them a lot of attention:





This Post Alone:

151 Comments
1,066 Shares
435 Reactions
165 Page Likes

People Reached:
56,668

Organic – 28,855
Paid – 27,813


Since it’s beginning, The Artful Doughnut has managed to become a popular shop to visit in the Murfreesboro community. Thanks to the shop’s atmosphere, the owner has noticed that she has also managed to create an environment where kids and parents alike can take a step back from technology. Children take part in coloring, while moms and dads are able to talk, enjoy a treat, and help their kids create both a doughnut and a masterpiece to hang on the wall.

The Artful Doughnut has become so much more than a doughnut shop. It has become a local place of fun, creativity, and connection within the Murfreesboro community.