Auction Game Sales

Auction Game Sales is an entertainment equipment auction company which holds monthly consignment auctions around the U.S. They specialize in selling arcades and arcade equipment from individuals and arcades that are closing down. Auction Game Sales advertises using a combination of major trade publications, mailing lists, and local media. Hundreds of machines are sold on average during their auctions.

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Auction Game Sales


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Auction Game Sales is an entertainment equipment auction company which holds monthly consignment auctions around the U.S. They specialize in selling arcades and arcade equipment from individuals and arcades that are closing down. Auction Game Sales advertises using a combination of major trade publications, mailing lists, and local media. Hundreds of machines are sold on average during their auctions.

Challenge


Auction Game Sales was in need of branding and a website redesign as well as print materials to match this branding. The website simply needed to convey to users a little bit about the business as well as when and where upcoming auctions were to take place. In addition to a new website, they wanted to improve outreach.


Solution


Titan Web Marketing Solutions developed branding that worked in a website redesign and digital and print marketing pieces.


Branding

Auction Game Sales had no logo prior to meeting with us. We designed a logo incorporating several classic symbols of arcade machines: the joystick, the pixelated tone, and bold colors. These elements, along with the specific font style we chose, allowed the logo to match perfectly with Auction Game Sales’ niche industry type.

Website Design


The website design became an extension of the logo by further incorporating the style of classic arcade machines––the concept being that users would view the website as if they were on an arcade machine with arcade buttons serving as the site navigation.


Old Site


New Site


Search Marketing


With no prior search marketing done, our strategy for Auction Game Sales was straightforward. We claimed local map listings, directories, and online citations in order to improve local search rankings in Google, Bing, and Yahoo!. We continue to provide site analytics and monitor opportunities for further link building.

Pay Per Click


In order to advertise multiple auctions across the southern U.S., we employed a Google Adwords campaign targeting specific keywords in the areas where auctions were held. The main objective was to bring awareness of auctions to those looking to sell or buy arcade equipment.


Email Marketing

Email marketing was employed to retain customers and keep them notified of upcoming auctions. Today, Auction Game Sales sends out over 3,000 emails with reminders for upcoming auctions to those on the mailing list. On average, less than one percent of users unsubscribe to these emails.


Print Marketing

To capitalize on their new branding, we designed print pieces for use in a wide range of marketing material.

Print material incorporating Auction Game Sales’ new branding was used in:


Business Cards


Postcards


Trade Magazines


Catalog Ads


Billboards

Conclusion


Auction Game Sales was in desperate need of branding and incorporating this branding in all facets of their marketing. Titan Web Marketing Solutions did exactly this along with improving outreach through SEO and email marketing. Auction Game Sales has been a valued client of ours since 2013. Knowing the work we’ve done has helped them reach more potential buyers and sellers in their auctions is something we pride ourselves on.