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Business Website Design: Pricing Based on Products or Services

Pricing for custom website design is something that’s all over the board. Ask three design firms for estimates on the same website and you’re likely to get one price that ridiculously high, one to low to be true and another somewhere in between. That’s because everyone has different criteria they use when estimating the cost.

Here are a few tips to help make your website design process more affordable.

With content management systems like WordPress available custom coding isn’t always necessary. Make paying for custom coding a limited component of your business website design budget. Whether using Web 2.0, content management or scalable CSS, modern web design is modular. Even with pure HTML, the core site development architecture is already in place. Experienced web designers focus on business goals rather than programming. Two models exist, one for product-based websites and one for service-based websites. For example:

  • The estimate request page at U of A’s University Information Technology Services (UITS) provides a creation support doorway for the implementation of organizational college websites. The project involves setting up page layout, user forums and various survey forms. This uses website design services to create a service-based business website.
Successful business website design shifts according to the dynamics of your company industry. The cost of creating a business website reflects the exact purpose of that website. The cost of your website design should be based in terms of hosting costs, core architecture, setup expenses and any custom applications.

The Purpose of Your Business is Critical to Business Website Design Pricing

If you run a product-based company, your business website should motivate visitors to make a buy. If you run a service-based business, your website must engage readers, enable rapid communications and motivate them to press the call button or complete the contact form.

Website design and development is a service rather than a product, yet when designing for products, certain components remain consistent to every site. Likewise, when designing for services, basic templates apply. Pricing depends upon the availability of existing code. This principle lies at the core of Drupal, Joomla, WordPress and other content management systems. Nearly every small business model can be crafted after a proven template. However, individuality comes with an additional price tag.

For example:
  • In Forbes’ listing of the 10 must-have WordPress business website plug-ins, pricing for the add-ons range from free to $200.
  • The Shopfine, Drupal commerce theme ranges from $55 for a single-client license to $2,750 for an extended license, according to ThemeForest.net.
  • Site hosting comes in flavors ranging from free, to pay-as-you-go Rackspace cloud sites beginning at $150 per month, as Rackspace’s site highlights.
Without knowing the specifics of your company and your business goals, no one can quote an exact cost to build your business website. Reliability is paramount when starting a successful site. Choose a Web host that supports your site and invest in reliable cloud storage so you never lose valuable information. Reviews of zip cloud storage and other services can help you make a decision. Even when buying an e-commerce product plug-in, and hiring low-end custom programmers, you may encounter accumulated pricing that results in more than what your start-up budget permits. Expect to put out $500 to $2,500 in startup design fees. Plan to follow through with $300 plus per month in maintenance and promotional expenses if you want to constantly update your website and have people find it. Expect also that you will not gain any payback for six months or better.

Successful business websites quickly identify consumer needs, adjust when necessary and provide you with reliable feedback. Avoid cheap hosting. Limit the need for custom coding. Refuse any service that does not include flexible exporting to a different host. Now go and put your business onto the web, and start making things happen!



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