One of the most crucial aspects to your business’ success is your visibility. How well do people know of your existence? If you don’t appear in front of your ideal audience, they will end up choosing someone else with more visibility who provides the service you offer. The best way to increase your chances of gaining customers is to increase your business’ visibility by learning why and how.
Visibility vs. Ability
Ideally, the businesses who have the most ability and highest quality of service or products would be the ones who receive the most customers. But the reality is that business is first a popularity contest before an ability contest. People consider visibility to equal credibility. If they don’t know who you are, they won’t choose you, which is why an investment in your business’ visibility is an investment in its success. Even the best product can potentially be useless to bringing in customers if no one knows about you.
Imagine you are shopping for new speakers for your home. You start to do your research on the best speaker brands. What pops up? Not necessarily the best brands. Just the best marketed brands. Why will you buy Bose before you buy GOgroove? Because you’ve heard of Bose. They’ve told you all over the internet that they offer the best speakers out there and are one of the first speaker brands that comes to mind. Gogroove speakers might sound just as good. But that’s the thing about online marketing. Some businesses get paid for who they are. Not what they do.
Ability Still Matters
While being easily found will bring people to you, your business’ visibility won’t keep your customers loyal to you. Ability does still work as a factor in building your success. If your service or product doesn’t satisfy your customers, they will search elsewhere the next time they need it.
A company’s visibility online refers to how easily your company or product can be found. For example, if you are a makeup company, where do you rank when someone googles “long-lasting foundation”? If you appear on the first page, customers are more likely to at least click on your site to see what you have to offer. Online visibility strategies include creating content and ads optimized for a specific audience to appear on relevant channels such as social media, websites, and search engines. The goal of online marketing is to create content specific to the ideal audience and display it where they will be looking versus creating a generic ad to be displayed to everyone. Online marketing assumes your audience is looking for you. The more people who find your company, the more conversions you will receive. You can market your business by blogging, social media, video, and events.
Find Your Niche
Marketing your business is all about reminding people you exist and staying in front of your ideal audience. You want to be the first one they think of when they need your service or product. Good marketing will allow you to reach more people as well as the right people by appearing in your niche. If you sell tools, don’t advertise on food websites. Advertise on home improvement sites.
Consistency is a part of building your brand and helping your audience get to know you. If you are constantly changing your tone or type of content you post, people won’t be able to connect with you or feel they can trust you. Also keep your content useful. Only spend from 20 to 30 percent of your content for promoting and leave the rest to building relationships with your audience and educating them on your product or service.
Increase your Business’ Visibility with Marketing
If you want to become the first business your audience thinks of, contact Titan Web Marketing Solutions today to ask us how we can best help serve your marketing needs.