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PR Nightmares: Why They’re More Common and How to Recover (Should You Blunder)

PR Nightmares: Why They’re More Common and How to Recover (Should You Blunder)

Every business’s worst nightmare is a PR nightmare. No CEO wants to clean up the messes left behind by rogue employees or an ill-conceived promotional stunt. What’s worse is the press that’s distributed in the event’s wake… How does a business recover today?   Social Media Extends a PR Nightmare’s Life   With all that […]


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The 30 Second Elevator Pitch: Successful Tips and Examples

The average speaker can say about 75 words in 30 seconds, without interruption. This 30-second timeframe is what’s typically allotted for the ever-so-popular elevator pitch… any longer and either you might become a nuisance or whomever you’re delivering your pitch to could begin to walk away. As you’ve probably realized, that’s not a lot of […]


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Tips to Launch Your Hashtag Strategy to #Success

Hashtags are everywhere and seemed to spring out of nowhere. Seems like just a couple years ago, we were first beginning to see hashtags appear. And no one knew how to use them right. Even today, people will post a picture of their puppy accompanied by a tag like #shessocutewithaballinhermouth and #icantbelieveshesgottensobig. While these sorts […]


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4 Significant Disadvantages of Branding Your Business

“You don’t understand! I could’ve had class. I could’ve been a contender. I could’ve been somebody, instead of a bum who branded his business” -Terry Malloy Your business’s brand is your customers’ perception of you. A brand includes a logo, color scheme, tagline, font, voice, imagery, and more. A brand is what makes people choose […]


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Design boards with various design tools set as the background with the title "The Checklist You'll Need for Your Rebranding Initiative"

The Checklist You’ll Need for Your Rebranding Initiative

So you’re planning on rebranding your business? While this is something that may have been on your mind for awhile, it’s quite the undertaking. To change your name, logo, or maybe even the ideas behind your brand, can result in backlash and a lot of unexpected negativity. Conversely, it can be a well-received change and […]


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The Ultimate Checklist to Determine if Your Website Needs a Redesign

95% of small businesses have an outdated website Outdated websites are common. That’s just how it is. The main reason for this is that websites need to be updated roughly every 5 years, sometimes sooner. As website technology and design are evolving quickly, websites need regular redesigns and updates to keep them relevant and effective. […]


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ReachLocal Review 2017

Naturally, small business owners are careful about how their marketing budget is spent. These dollars need to be stretched as far as possible and generate the greatest benefit for the business. Unfortunately, these small business owners are targeted and taken advantage of by large, global “marketing” companies looking to make a quick and easy profit. […]


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How Programmatic Ads Will Increase Your ROI––Everything You Need to Know

Programmatic ads are becoming a popular topic, but do you know what they are? And do you realize how much your business could be benefiting from them? This article will explain both the basics of what you need to know about programmatic ads and how they can save you both time and money. What Are […]


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Want a Website? Get Ready to Be Part of the Village.

We’ve all heard the phrase, “It takes a village to raise a child”. In the life of a child, they have multiple role models influencing their choices, behaviors and values. Each role model plays a unique role in helping the child be successful and happy in life. Did you know that this same concept applies […]


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Bad Typography Leads to Embarrassing Mistake at The Oscars

By now, you’ve likely heard about the Oscars mishap in which La La Land was mistakenly announced for the Best Picture award instead of Moonlight. If you aren’t aware of the full story, here are the basics of what happened: Earlier in the Oscars award show, Emma Stone won an award for Best Actress for […]


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