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Rebranding Strategies for Businesses and Cases to Learn From

Although rebranding isn’t something companies plan for, it happens, and for some of them, it happens often. A rebranding initiative can have a major impact on a business, whether it’s for better or worse. While the first brand a business comes up with usually feels right, many things can lead to a brand dilemma and […]


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9 Steps To Set Up Pinterest Promoted Pins

Once the platform for inspiration, Pinterest has now progressed to a platform for shoppers and advertisers. But somehow, not in an annoying way like on every other social media platform. Why? Because Pinterest has made advertising fun and subtle with its promoted pins that are easily pinned without a person even feeling like they are […]


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Web Hosting for Dummies—Not That You’re a Dummy!

A common confusion about a website is web hosting and how it relates to a domain name. Even if you have someone doing your web hosting for you, it can still be good for you to know a little about how it works. Especially if you ever change web developers. The more educated you are […]


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Did You Fall for These 7 Hoaxes Facebook Made Everyone Believe?

Abraham Lincoln once said, “Don’t believe everything you read on the Internet.” See what we did there? The Internet is full of lies, yet too many for comfort are gullible enough to believe them without a second thought. Out of the thousands of lies published, shared, and commented on every day, here are 7 of […]


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How To Nail Down Your Buyer Persona to Your Advantage

Your buyer persona, otherwise known as your marketing persona, is an aspect of marketing many businesses overlook, usually because they think they are above doing this sort of thing. Businesses will offer a product or a service without their customer in mind and wonder why they aren’t getting a ton of business. The truth is, […]


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The Top Instagram Scheduling Tools To Help Your Business

So your business has finally caught up with the times and decided to create an Instagram account. All jokes aside, adding another social platform for marketing purposes can be a major challenge for any business. Even if you or someone within your business has prior experience with Instagram, it’s time-consuming to host a relevant account, […]


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9 Ideas to Get Your Lead Magnet Started

A lead magnet is a bribe, something of value, in exchange for someone’s contact information. Of course, this isn’t meant to get just anyone’s contact information. These people you are baiting are your customers (your leads) whom you want to be able to contact in the future. So how do you get them to willingly […]


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3 Lessons From Nike’s Brand Strategy To Toss Your Business’s Limits

Your brand is one of the most important aspects of your business, which is why you need a brand strategy to succeed. You may choose to ignore your brand, but your customers will form it for you—probably for the worse. Branding sets you apart from your competitors and is what brings customers to you over […]


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4 Powerful Ps You Need to Know About Apple’s Marketing Mix

Apple is the most valuable brand in the world. They are worth 87% more than the second most valuable brand, Google. To say Apple is in a class of their own might be an understatement. They have been ranked the most valuable brand every year since Forbes started evaluating the richest brands in 2010. If […]


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Outstanding Tips and Examples of Elevator Pitches

Despite it being a part of the name, an elevator pitch doesn’t have to take place in an elevator. One can happen while mingling at an event, speaking over the telephone, or the moment someone walks through the doors of your business — that’s right, anywhere! If you’re looking to impress, you should be prepared […]


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