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Is Advertising My Business on a Local Website Worth the Cost?

Lately I’ve been getting calls from people representing news channels and local community websites and they ask me if I want to advertise my website and my business on their website. They tell me about the banner ads they’ll put up on their website to advertise my business. They tell me about all the website […]


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Questions to Ask Before Starting a Company Blog

In a previous post entitled “Is a Blog Useful for a Local Business?” I talked about why local businesses should be using blogs and ways that they can use them effectively. Having written that post I figured I needed to tackle some of the questions that business owners need to ask themselves if they’re considering […]


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How to Build Your Local Business Presence Online

Studies have shown that 51% of U.S. adults go online to find information about local businesses. People just don’t want to use the phone book, they’re tuning out TV, and they’re ignoring the radio. For most local businesses TV and radio ads are cost prohibitive and advertising in the phone book has always put local […]


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Why Company Emails Matter

If there’s one thing on a business card that drives me absolutely nuts it’s the names Yahoo, Hotmail, Gmail, and Comcast. I see it over and over again when people hand me their business card. One of those four will be the email that I see for the person handing me the card and I […]


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What Does Your Logo Say?

The company logo is something you should have, probably have, and probably take for granted. But it is the foundation of your branding efforts. It’s what your customers are going to remember after they walk out the door. With Nike you remember the swoosh, with Coke I remember red, and with Apple computer people remember […]


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Homepage Must Have’s for Local Businesses

I look at local business websites regularly. I am constantly amazed at how much information they lack. Simple things like phone numbers, addresses, and elements that help brand the business. The website is meant to help a business attract new customers. But a poorly designed website will do the opposite and instead drive your website […]


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1&1 Website Hosting Companies are Bad for Small Businesses

So by now everyone has probably seen the commercials on tv showing how easy it is to get a small business website up and running. And every time I see one I cringe because I know that what they are selling is a product that over promises and under delivers and small business owners are […]


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Tips for Using Email Marketing for a Local Business

Email marketing has been around for pretty much as long as the internet has existed. And yes for many of us our spam folders are filled with junk we don’t want. But despite the amount of spam we all receive each day email marketing is a huge opportunity for small businesses. The key to it […]


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The Importance of Small Business Branding

Typically when we think of branding we think of large companies with well known brands such as Coke, Pepsi, Nike, Google, Best Buy, Walmart, and hundreds of other big brands throughout the world. Large businesses have spent millions of dollars telling people who they are and building their brand. The thing is, the importance of […]


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When Going Local Don’t Forget About Bing Local

Google, Google, Google. When dealing with search engines Google is always at the top of the list. And rightfully so but there has been such a focus on Google both for organic search, local search and paid search that most people totally forget that Bing and Yahoo have options as well. Of course we know […]


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