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Hootsuite vs Buffer vs TweetDeck

Hootsuite vs Buffer vs TweetDeck – Determining Which Tool Will Best Suit Your Needs

Since social media has become a strong platform for marketing and advertising, social media management tools have become useful for both businesses and individuals. There are many options out there, but right now we will just focus on 3 of the most popular ones: Hootsuite, Buffer, and Tweetdeck. These social media management tools can all […]


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12 Email Etiquette Rules to Maintaining Strong Business Relationships 

Every businessperson should know how to send a proper email. That entails more than knowing just how to literally send one. Emails often embody the relationship between businesses and clients as well as between businesses and businesses. An easy way to break or ruin that relationship: throw email etiquette rules out the window. However, if your […]


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Instagram Aesthetic: Keep It Consistent For Your Business

How do you compete with all of the Instagram profiles that are out there today? With over 500 million active users a month, it’s difficult to stand out amongst the perfectly edited pictures and other forms of content… but who’s to say your business profile can’t be a part of that crowd?    There is […]


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Elevator Pitches: Examples and Suggestions for Students

Have you ever been hired for a job or internship? Do you remember what the interview process was like? Whether you realized it or not, you probably presented something along the lines of an elevator pitch in the interview typically after the “so tell me about yourself” part. While what you delivered may not fall […]


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Five Secrets Local SEO Experts Don’t Want You to Know

Everyone knows the basics of SEO and if you don’t, well, they aren’t hard to find. So if everyone knows or can easily learn the basics, how do businesses improve their rankings on search engines when every competitor is using the same strategies? They hire a local SEO expert. Luckily for you, we have five […]


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5 eCommerce Metrics You Need to Track for Holiday Success

As the month of December is one of the best times for eCommerce, it’s important that you pay close attention to every metric you can in order to know how much you are benefiting from the season and how to improve if something seems to be going wrong. November and December drive 30% percent more […]


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7 Tips to Keep Your Marketing from Annoying Millennials

Many brands today are trying hard to market to Millennials. In fact, they are trying too hard and scaring them away. Just because you use Facebook and Snapchat doesn’t mean Millennials will think you are cool. They aren’t stupid and can see your efforts. The key is to naturally appeal to them without being obvious […]


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3 Reasons You Should Run from a Fiverr Logo Design

Six years ago, the biggest threat and insult imaginable hit designers around the world: the 5 dollar logo provided by the company Fiverr. Fiverr is an online marketplace that offers creative services such as logos, voice overs, proofreading, voice harmonies, and more. These services will typically start at 5 dollars and increase for a shorter […]


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Bounce Rate vs Exit Rate and How to Reduce Them

Bounce rate and exit rate both pertain to your website visitor’s interaction with your web pages. Bounce rate is impacted by their entering your website, and the exit rate is impacted by their leaving your website and overall site traffic. There are two reasons a person will leave a page: either it wasn’t what they […]


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4 Creations to a Successful B2B Marketing Strategy

If you’re unsure of what B2B is, it’s a business-to-business model, meaning one business sells their product or services to another business rather than a B2C business that sells directly to consumers. If you sell to other businesses and want to increase your sales, you’re in the right place. In order to grow your B2B […]


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