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Design boards with various design tools set as the background with the title "The Checklist You'll Need for Your Rebranding Initiative"

The Checklist You’ll Need for Your Rebranding Initiative

So you’re planning on rebranding your business? While this is something that may have been on your mind for awhile, it’s quite the undertaking. To change your name, logo, or maybe even the ideas behind your brand, can result in backlash and a lot of unexpected negativity. Conversely, it can be a well-received change and […]


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The Ultimate Checklist to Determine if Your Website Needs a Redesign

95% of small businesses have an outdated website Outdated websites are common. That’s just how it is. The main reason for this is that websites need to be updated roughly every 5 years, sometimes sooner. As website technology and design are evolving quickly, websites need regular redesigns and updates to keep them relevant and effective. […]


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ReachLocal Review 2017

Naturally, small business owners are careful about how their marketing budget is spent. These dollars need to be stretched as far as possible and generate the greatest benefit for the business. Unfortunately, these small business owners are targeted and taken advantage of by large, global “marketing” companies looking to make a quick and easy profit. […]


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How Programmatic Ads Will Increase Your ROI––Everything You Need to Know

Programmatic ads are becoming a popular topic, but do you know what they are? And do you realize how much your business could be benefiting from them? This article will explain both the basics of what you need to know about programmatic ads and how they can save you both time and money. What Are […]


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Bad Typography Leads to Embarrassing Mistake at The Oscars

By now, you’ve likely heard about the Oscars mishap in which La La Land was mistakenly announced for the Best Picture award instead of Moonlight. If you aren’t aware of the full story, here are the basics of what happened: Earlier in the Oscars award show, Emma Stone won an award for Best Actress for […]


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Is a Direct Mail Campaign Working Effectively for Your Business?

While there are many things you can do to successfully market your business today, the “old fashioned” printed material method hasn’t been completely abandoned. Direct mail has proven to be successful for many, but is it working effectively for your business? If you find that you’re struggling with a direct mail campaign, there are a […]


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Discovering the Truth Behind Remarketing vs. Retargeting

Remarketing and retargeting are two terms that get thrown around a lot in the marketing world. Despite having different meanings, they are often used interchangeably. Why should it matter that you use the right term? Imagine if you knew the difference and were told by someone who didn’t to write remarketing ads. You might end […]


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Postcard Marketing Tips and Ideas

Perhaps you haven’t considered all of the benefits there are to postcard marketing. Although print may feel dated in the digital age, it’s actually a successful way to traffic people towards your digital marketing efforts. A postcard can bring people to your online channels in an inviting way in addition to the other methods you may […]


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What Social Media KPIs Matter to Your Business?

When you think of social media, you may not be aware of all the key performance indicators (KPIs) that exist in order to measure your business’s success. When it comes to using KPIs to track social accounts, it’s important to look beyond what’s on the surface. Be sure to dig a little deeper than your […]


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The Basics of Referral Traffic You Need to Know

Ever wondered what referral traffic is? Have you noticed your’s growing or shrinking? Look no further. Here you’ll find the basics of referral traffic. What is it? What is good referral traffic? How do I get more? You’ll find answers to these questions and more here. What is Referral Traffic? Referral traffic is traffic that […]


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