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Why Responsive Website Design Matters Today

“Responsive” is probably a term you’ve heard thrown around quite a bit when it comes to website design. While you’ve most likely heard it, are you actually familiar with what it means for a website to be responsive? Are there certain boxes a responsive website has to check off or is responsiveness a sliding scale? […]


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5 Marketing Campaigns or Videos That Went Viral and Why

Sometimes the right idea for a marketing campaign just resonates with viewers due to cleverness, humor, or its uplifting message. These campaigns will often make a splash on TV, but in the age of the internet, they are able to create tidal waves. Here are five marketing campaigns that went viral with people still remembering […]


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Inbound Marketing vs Outbound Marketing: Differences as Defined by Titan

If you are looking for a definition of what types of marketing tactics are strictly inbound and which are outbound, you may not find one. As we’ve researched other “expert” opinions on the matter, we have discovered many gray areas on these tactics. The deciding factor seems to rest not in what the tactic is […]


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Examples of Successful Brand Positioning Statements

Businesses have created brand positioning statements in order to shape the way their associated brands will be perceived. These statements have most likely gone through multiple drafts and revisions before being finalized, and they directly influence many of the brands we recognize on a daily basis. While those who’ve studied marketing can probably define what […]


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How Marketers Target Youth in The Age of Technology

Marketing is a tricky part of any business today. With each new generation that grows up and becomes a part of the consumer market, businesses must adapt their marketing strategies. Because of the rapid adaptations of technology, the way people consume and respond to marketing techniques has drastically changed from generation to generation. Marketing to […]


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Yes, Solopreneurs Can Benefit From Digital Marketing Agencies

Written by intern Rhiannon Gilbert Solopreneurs have been around for a long time, but now they’re really on the rise thanks to the internet. If you’re unfamiliar with the term, you should know that there is a big difference in solopreneurs and entrepreneurs working alone. Entrepreneurs start out alone, but their goal in the long […]


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7 Terrible Rebranding Fails Your Business Can Learn From

Every business has to have a brand created for them at some point in their existence. A brand is what a business stands behind for their target market to connect with and recognize them. But what happens when that brand is recreated? Is it a smart move or detrimental one? Is it best to always […]


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Dos and Don’ts of Automating your Social Media

Automating your social media can be good or bad, depending on how you use it. Automation helps you maintain your social media presence even when you are on vacation and not available to be present. It can also help you maintain a consistent presence, considering you may occasionally forget to post. And once you forget […]


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Successful Examples of Influencer Marketing Today

What is Influencer Marketing?  Influencer marketing is when a well-known individual or a group of individuals helps a marketing campaign by endorsing a product or starring in an advertisement. Influencer marketing can be done with intention or, if you’re lucky enough, a celebrity will endorse your product without your even asking them — just hope […]


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Semantic Search Engines Explained: Do They Affect Marketing?

There are so many amazing things search engines do that it’s difficult to list just a few right here. In such a short period of time, they have completely changed the way people navigate everyday life. Have a question? You no longer have to ask someone directly — just open up a number of devices […]


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