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Is a Direct Mail Campaign Working Effectively for Your Business?

While there are many things you can do to successfully market your business today, the “old fashioned” printed material method hasn’t been completely abandoned. Direct mail has proven to be successful for many, but is it working effectively for your business? If you find that you’re struggling with a direct mail campaign, there are a […]


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Discovering the Truth Behind Remarketing vs. Retargeting

Remarketing and retargeting are two terms that get thrown around a lot in the marketing world. Despite having different meanings, they are often used interchangeably. Why should it matter that you use the right term? Imagine if you knew the difference and were told by someone who didn’t to write remarketing ads. You might end […]


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Postcard Marketing Tips and Ideas

Perhaps you haven’t considered all of the benefits there are to postcard marketing. Although print may feel dated in the digital age, it’s actually a successful way to traffic people towards your digital marketing efforts. A postcard can bring people to your online channels in an inviting way in addition to the other methods you may […]


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What Social Media KPIs Matter to Your Business?

When you think of social media, you may not be aware of all the key performance indicators (KPIs) that exist in order to measure your business’s success. When it comes to using KPIs to track social accounts, it’s important to look beyond what’s on the surface. Be sure to dig a little deeper than your […]


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The Basics of Referral Traffic You Need to Know

Ever wondered what referral traffic is? Have you noticed your’s growing or shrinking? Look no further. Here you’ll find the basics of referral traffic. What is it? What is good referral traffic? How do I get more? You’ll find answers to these questions and more here. What is Referral Traffic? Referral traffic is traffic that […]


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Hootsuite vs Buffer vs TweetDeck

Hootsuite vs Buffer vs TweetDeck – Determining Which Tool Will Best Suit Your Needs

Since social media has become a strong platform for marketing and advertising, social media management tools have become useful for both businesses and individuals. There are many options out there, but right now we will just focus on 3 of the most popular ones: Hootsuite, Buffer, and Tweetdeck. These social media management tools can all […]


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12 Email Etiquette Rules to Maintaining Strong Business Relationships 

Every businessperson should know how to send a proper email. That entails more than knowing just how to literally send one. Emails often embody the relationship between businesses and clients as well as between businesses and businesses. An easy way to break or ruin that relationship: throw email etiquette rules out the window. However, if your […]


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Instagram Aesthetic: Keep It Consistent For Your Business

How do you compete with all of the Instagram profiles that are out there today? With over 500 million active users a month, it’s difficult to stand out amongst the perfectly edited pictures and other forms of content… but who’s to say your business profile can’t be a part of that crowd?    There is […]


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Elevator Pitches: Examples and Suggestions for Students

Have you ever been hired for a job or internship? Do you remember what the interview process was like? Whether you realized it or not, you probably presented something along the lines of an elevator pitch in the interview typically after the “so tell me about yourself” part. While what you delivered may not fall […]


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Five Secrets Local SEO Experts Don’t Want You to Know

Everyone knows the basics of SEO and if you don’t, well, they aren’t hard to find. So if everyone knows or can easily learn the basics, how do businesses improve their rankings on search engines when every competitor is using the same strategies? They hire a local SEO expert. Luckily for you, we have five […]


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